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SWAPPING COFFEE FOR LOTTERY TICKETS
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Every morning, when at the barbershop, I walk across the street
to the convenience store. I come back with three items J.B.s
coffee, my coffee and my banana.
One morning, as I was waiting in line at the register, the
cashier scanned the purchases for the customer in front of me.
When she came to his coffee she entered the amount manually.
Seeing the amount on the screen, he immediately reacted rather
strongly.
Naw! Take that off, he said. Im not about to pay ninety-nine
cents for a cup of coffee. The cashier, without so much as a
change in expression, took off the ninety-nine cents.
However, its what happened next that is a commentary on human
nature. The customer asked for a few lottery tickets. Evidently,
they werent overpriced.
As the gentleman headed out the door, I stepped to the counter
and smiled at the familiar face behind the register.
Dont say a word, she said.
You know what Im thinking, I replied.
Yeah, I know what youre thinking, she said with a smile.
Dont say it.
We laughed, and I left without saying a word. But now I will.
The Evolution Of The Coffee BeverageCoffee was so simple back in the day. You either wanted leaded (with caffeine) or unleaded (without caffeine). Today when you walk into a café, choosing a coffee beverage can be perplexing. Knowing a bit ... First, a word about perceived value. When, as a boy, I would
agonize over whether I ought to spend a certain amount of money
By this time tomorrow, you may have made one of the most important decisions of your life on toastmaster coffee makers or coffee break arcade com. Be sure to read all the articles to get all the facts.
on a certain item Dad would say, Son, its worth whatever
youre willing to pay for it. Similarly, the difference in the
value of a cup of coffee and of a lottery ticket (as well as
many other things in life) is the difference in whose buying. I
wouldnt give two cents for a lottery ticket. But, obviously
10 Timeless Tips To A Perfect Cup Of Coffee10 Timeless Tips to a Perfect Cup of Coffee Few quests in human history have so captivated men and women from around the world than the search for the perfect cup of coffee. Yes, ... others cant see paying ninety-nine cents for coffee. People
have different values.
Secondly, they also have different motivations. I once read of a
salesman who made no sales for the day. When questioned by his
sales manager, his response was, You know what they say. You
can lead a horse to water but you cant make him drink. His
manager wisely responded, You have it all wrong. Your job isnt
to make the horse drink. Your job is to make him thirsty.
The convenience store customer was thirsty for the lottery
tickets because he saw the possibly of gain. To him there was a
What’s Really In A Coffee Vending Machine?When on the run, many of us do not have time to stop and get a real cup of coffee. When we are in those time crunches we often have no choice but to get a coffee from the infamous coffee vending machine. ... strong WIFM (whats in it for me). If the man could have been
persuaded that buying the coffee would have satisfied a need
stronger than mere physical appetite, I m confident he would
have been thirsty and the price would not have been too much.
In my case, making me thirsty for a lottery ticket would be an
impossible job.
Lastly, the incident brings to mind how people have different
likes. Ive often thought that if everyone had the same likes,
every man would want to be married to my wife. From another
perspective, maybe nobody would want to marry her.
For such reasons, the convenience store brews many different
flavors of coffee to suit different tastes. They also have
different products to suit different priorities.
BARBER-OSOPHY: To understand and to persuade others, take note
of their values, their motivations and their likes. Copyright
2004, Sumerlin Enterprises.
Singles Like Single Cup Coffee MakerTrue coffee addicts will not have much use for a single cup coffee maker, but for the person wanting just one for the road, they can be a blessing. Easy to set up and use, they can have a fresh ... Permission is granted for you to copy this article for
distribution as long as the above copyright and contact
information is included. Please reference or include a link to
www.barber-osophy.com.
Gourmet Flavored CoffeeCoffee tastes great by itself, but for an extra special taste sensation, try gourmet flavored coffee. There are many flavoring substances which can be added ...
About the author:
Terry L. Sumerlin, known as the Barber-osopher, is the author of
"Barber-osophy," is a columnist for the San Antonio Business
Journal and speaks nationally as a humorist/motivational
speaker.
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